Esports

• 

  Profiles & Campaigns

  Livestream Gaming Viewership Adds Up for Mobcrush

  Better analysis of online viewership is helping Mobscrush create
  a more accurate profile of the reach of gamers like Ninja.

• 

  Acquisition

  Pringles to Air Commercials in Esports Stadiums; Launches Summer Contest

  Pringles has taken another major step to connect with coveted young esports fans—a series of
  commercials that will air in stadiums and digitally during esports events.

• 

  Mobile

  The Impact of Influencers on Hyper-Casual Gaming

  While still a new frontier, influencer marketing has quickly become an big
  part of a hypercasual game marketer’s acquisition strategy.

• 

  Acquisition

  Mountain Dew Bets 40 Percent of Budget on Reaching Gamers

  With a new focus on esports, Mountain Dew has not only ramped up spending,
  but also product innovation for the gaming ecosystem.

• 

  Acquisition

  Non-Gaming Categories Pumping Money into Esports

  When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
  partnerships with esports, everybody wants to get in the game.

• 

  Your Kids Aren’t the Only Ones on Fortnite—Brands are There Too

  Brands like Wendy’s are playing to win with esports and Fortnight, staging events within the community to connect with gamers.

• 

  Acquisition

  Army Asks its Own to Compete in ESports Events as Recruiting Tool

  The Army ramped up recruiting efforts after this year, for the first time,
  it failed to meet financial targets and grow its ranks to more than 500,000.

• 

  Events

  Esports Popularity Grows Across the Globe

  Mercedes Benz, DHL and other brands are taking advantage of sponsorship opportunities in the growing esports trend in Germany.

• 

  Acquisition

  Domino’s Enters Esports with Other Heavy Hitters

  Domino’s has signed on as a presenting partner of Gfinity, scoring
  exclusivity within the quick service restaurant sector.

• 

  Acquisition

  NASCAR Expands in Esports Forming Youth Racing Series

  The American auto racing company bills the series as the “first esports
  competition created to attract and identify young talent.”