Esports
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Engagement
Esports and Gaming Partnership Roundup: Ralph Lauren, Chipotle and More
Following are a collection of companies that have recently partnered with esports and gaming organizations.
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Digital
Marketers on Fire: Twitch CMO Doug Scott
We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.
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Demand Gen
Team Liquid and Alienware Mark Partnership Renewal With Livestreamed Events
To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.
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Digital
How Twitch Has Courted Non-Endemic Brands and Achieved Growth During Pandemic
Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.
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Acquisition
Jones Soda Pivots to Esports Marketing During COVID-19 Fallout
Esports and gaming tournaments are continuing online. Here’s how one brand pivoted to esports marketing.
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Video Marketing
Benefit Cosmetics Partners With Gen.G on Video Series for Female Gamers
Benefit Cosmetics is launching a weekly video series designed to engage female gamers.
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Acquisition
NFL and Susan G. Komen Use Fortnite to Reach Online Gamers
The NFL and Susan G. Komen capitalize on Fortnite’s popularity to reach online gaming audiences.
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Acquisition
Codes on Cans Drive Pringles New Esports Deal
In support of a new esports sponsorship deal, Pringles has released 115
million cans across Europe with codes to win an exclusive Legacy skin. -
Acquisition
Esports & AR: 4 Promising Sports Marketing Trends in Digital
As change occurs, how can brands win over audiences through these
new mediums? These questions are critical moving forward. -
Profiles & Campaigns
Wix Partners With Fortnite Team FaZe Clan
Cloud-based web development platform Wix.com is partnering with
Fortnite team FaZe Clan in a multi-faceted esports partnership.
