Direct Mail Archives - Page 95 of 134

50,000 Winners in DM Sweepstakes Prompt Do-over

A Roswell NM Honda dealership had intended to include only one $1000 grand-prize winner among the 50,000 scratch-off cards it mailed to prospects.

Agencies

PMG Repeats Call for More Contract Delivery of Mail

Postmaster General Jack Potter reiterated his call for expanding contract delivery of mail before a House panel Thursday.

Agencies

Meet the Broker: Sharon Traina

Today we meet Sharon Traina, vice president at Conrad Direct Inc. and a hands-on list broker. Her mother was a marketing director and worked with lists, which Traina says influenced her choice of career.

Agencies

Romanian DM Group Blasts 60% Postal Rate Hike

The Romanian Direct Marketing Association (ARMAD) blasted the country’s postal company for its decision to raise rates by 60% starting next month, according to the Bucharest Bursa.

Agencies

Strike Against Royal Mail Intensifies

The Communication Workers’ Union, the U.K. postal workers organization, said Wednesday it plans to step up its strike against Royal Mail.

Agencies

Know What Your Prospect is Thinking

Let’s face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.

Agencies

Mail Stream: A Report on Incoming Direct Mail

Territorial Seed Company urges gardeners to get ahead of winter frost by promoting vegetables and flowers based on their hardiness and regional temperature concerns. A fundraising appeal from the Lance Armstrong Foundation features a CD card, and offers 10 yellow Lance Armstrong wristbands as a premium. And the Uniquely Quince catalog offers a variety of merchandise geared toward the coming-of-age Quinceanera celebration enjoyed by young Hispanic women. A cover promotion encourages recipients who recently celebrated their Quinceanera to be featured on an upcoming promotion.

Agencies