Direct Mail
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Agencies
Letters to the Editor
Steve Kalsch, Dustin Wilson and Bill Cartwright of XP Innovation, LLC take strongly worded exception to UPS’s new sampling and promotions program. Does it, as they claim, threaten to circumvent list broker functions and provide unwelcome access to hotline customers? Their arguments follow.
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Agencies
Meet the Broker: Cate Mumford
Today we meet Cate Mumford, executive vice president at Gnames Media Group Inc. in Dallas, where she’s worked since 2001.
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Agencies
UPS Launches Offers-And-Sampling Program
UPS has debuted UPS Direct to Door, a new marketing program which will bring unrelated offers to recipients of UPS residential shipments.
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Agencies
Mail Stream: September 29
Barbie fans will want to snap up the latest Barbie Collector catalog, which features a real-life Dream House. The Daily News is testing an alternative version of its preferred subscriber offer. And Ashro
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Agencies
Commission Approves First Class Mail Sale
The Postal Regulatory Commission has approved the U.S. Postal Service
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Agencies
Meet the Broker: Chaim Lazar
Today we meet Chaim Lazar, president of Net 60 LLC, a list brokerage and management firm he founded in 2004.
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Agencies
Mail Stream: September 22
A recent fundraising effort from The American Indian Relief Council offers a case history of an 18-year-old student
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Agencies
Meet the Broker: Ed Krug
Today we meet Ed Krug, vice president of new business development at Plattform Advertising, where he works primarily with business-to-business lists.
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Agencies
DMA’s Lakshmi-Ratan Lands At Pitney Bowes
Pitney Bowes has tapped former Direct Marketing Association executive Ramesh Lakshmi-Ratan to serve as its president of its Document Messaging Technologies (DMT) unit.