Database marketing Archives - Page 6 of 40

CM Asks…What Are Your Biggest Data Challenges?

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

Agencies

Moneyball and Marketing: Challenging Conventional Data Wisdom

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

Agencies

RPI vs. RFM: Real-Time Value in Software as a Service

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

15 Reasons to Implement Predictive Analytics Now

Save money and time are two reasons to implement predictive analytics now and there are 13 more reasons to share.

Agencies

Sports and Loyalty Marketing Help Papa John’s Bring in the Dough

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

Take a Chance With Marketing Strategy

Playing it safe isn’t always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.

Agencies

RPI Versus RFM: Real-Time Business-to-Business

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

Agencies

Marketers Feel Unprepared to Manage Big Data: IBM Study

IBM’s CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.

Agencies

Utilizing Advanced Analytics to Improve B2B Marketing Efforts

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

Data & Analytics

Marketing Tech Integration Remains a Challenge

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.