Database marketing

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  Agencies

  Why Marketers Need to Manage Customer Preferences

  Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.

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  Acquisition

  Social Can Help Insurers Build Personality, Leads

  For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

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  Agencies

  Expedia CruiseShipCenters Boosts Email ROI

  Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

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  Agencies

  For PPC Ads, No. 1 Isn’t Always the Best Position

  Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads.

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  Agencies

  The Future of Lead Generation: Q&A

  DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

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  Agencies

  Customer Experience is the Differentiator

  The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

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  Agencies

  Big Data Critical to Customer-Centric Cultures: CMO Council Report

  A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

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  Agencies

  Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

  Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

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  Agencies

  The Future of Excel for Media Planning

  Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be.

• Data & Analytics

  Stop Survey Fatigue: Listen to Customers Without Driving Them Away

  Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.