Data
-
Data & Analytics
How Millennials Will Change Marketing and the Workplace
Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.
-
Agencies
4 Mobile & Tablet Best Practices for Customer Engagement and Sales
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.
-
Agencies
Perfect Your Outbound-Inbound Marketing Balance
Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?
-
Agencies
What is the Value of a Lead?
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
-
Acquisition
Educating Audiences for Lead Generation
Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.
-
Agencies
Creating B2B Video to Support the Buyer’s Journey
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
-
Agencies
How Data-Driven App Marketing Will Revolutionize User Acquisition
Data is an integral and constant component of any successful app marketing campaign.
-
Data & Analytics
Demand Gen Tips: How to Follow the New Buyer’s Journey
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
-
Agencies
Key Differences Between the B2B and B2C Mindset
The lines may have blurred but there are still key differences between B2C and B2B buyers.
-
Agencies
DMCNY Honors Biegel For Service to Data Industry
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
