Data
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Agencies
Using Marketing Automation Intelligently
With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?
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Acquisition
4 Tips for Selling to CMOs
Execs from companies like Hasbro offer ideas for how to sell to the c-suite.
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Acquisition
Successful Webinars Start With an Optimized Registration Page
If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.
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Agencies
4 Ways to Survive Today’s Data-Driven Marketing World
Hey CMO! You’re under qualified! Get a math degree.
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Agencies
Creating a Data Centric View of Customers
Having a customer-centric view is great, but a data-centric view can help you understand intent.
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Agencies
Digital Engagement and Conversion Are Not Synonymous
A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.
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Agencies
Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
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Data & Analytics
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
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Agencies
Big Data for Mobile Marketers
Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.
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Agencies
Changes to Facebook’s Mobile Ad Platform?
Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.
