Data Strategy

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  Data Driven ROI

  How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

  How The Times’ data strategy supports a view of the customer journey from end to end.

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  Data & Analytics

  First-Party, Second-Party and Third-Party Data Defined

  An explainer on first-party, second-party and third-party data.

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  Data & Analytics

  Formulating Your 2020 Data-Driven Marketing Strategy

  A sound data management strategy is critical as the landscape becomes more complex.