Creative
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Email
Better B2B Email—10 Quick Tips
Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart
shared 10 surefire tips marketers can use to improve their B2B ROI. -
Agencies
Creating B2B Content That Connects
When creating copy, do you write what you want to say—or what your audience actually wants to hear?
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Direct Marketing | Print
Managing (and Measuring) Creativity at Scale
It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.
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Data & Analytics
What’s More Important in Marketing—Art or Science?
Here are four things that could improve if marketing approached things from a science-first perspective.
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Email
Tips from Grammarly on Creating a Flagship Email Product
Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.
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Agencies
Don’t Think Too Literally When Looking for a Name
What’s in a name? As the U.K.’s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.
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Digital
Tips for Great Webinars in 2018
Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?
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Agencies
10 Tips for Creating B2B Copy that Connects
Do your words really capture prospects’ attention? a
At B2B Connect to Convert this week, Nancy Harhut shared a
key ideas for better B2B copy writing in a content master class. -
Agencies
Tell Stories and Take Risks: Advice from Tim Washer
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
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Agencies
Creating Content to Benefit Your Entire Organization
Executing a comprehensive content marketing strategy isn’t an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.
