Topic
COVID-19 Communications
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Digital
The 10 Most-Read Chief Marketer Stories of 2020
A look at the most-read CM stories of the year.
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Acquisition
How Companies Can Showcase Their Values During COVID-19
How your business can support those in need and demonstrate its values during COVID-19.
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Acquisition
Brand Marketers Should Lead With Actions During COVID-19 Crisis
How Gartner’s VP Analyst, Customer Experience and Marketing, thinks brands can avoid “COVIDwashing.”
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Acquisition
ADT, Coldwell Banker, TriNet: Brand Marketing Strategies for COVID-19
How ADT, Coldwell Banker and TriNet have approached marketing to consumers in the COVID-19 era.
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Acquisition
Marketers on Fire: General Mills’ Brad Hiranaga, Chief Brand Officer, North America
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
Avoiding Marketing Communications Fails in COVID-19 Era
Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.
