Consumer Privacy
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Data & Analytics
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you’re new to data clean rooms, here are some insights to consider before getting started.
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Data Driven ROI
Google Postpones Third-Party Cookie Phase-Out to Late 2024
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
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Digital
Privacy-First Marketing: Three Challenges for Brands
Three ways brands can tackle privacy-first marketing and win out in the end.
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Data & Analytics
On Consumer Privacy Legislation: How the CDPA and CPRA Differ
A look at how the CDPA and CPRA differ–and what’s covered under each law.
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Data & Analytics
Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
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Data & Analytics
Apple’s App Tracking Transparency Requirements: What Marketers Need to Do Now
How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).
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Data & Analytics
Data Privacy Legislation in a Biden Administration
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
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Data & Analytics
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers’ privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
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MarTech
What the Consumer Privacy Rights Act Means for Marketers
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
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Acquisition
Third Draft of CCPA Regulations Indicates Changes to Privacy Legislation
A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.
