Consumer Privacy

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  MarTech

  How Marketers Can Stay Compliant and Effective Amid New Privacy Regulations

  Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both the consumer and the company will earn the goodwill of their customers while preparing their business for regulations yet to come. Here are four actionable steps marketers can take to do just that.

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  Data & Analytics

  Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape

  If you’re new to data clean rooms, here are some insights to consider before getting started.

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  Data Driven ROI

  Google Postpones Third-Party Cookie Phase-Out to Late 2024

  In the land of third-party cookie deprecation, marketers have been handed a reprieve.

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  Digital

  Privacy-First Marketing: Three Challenges for Brands

  Three ways brands can tackle privacy-first marketing and win out in the end.

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  Data & Analytics

  On Consumer Privacy Legislation: How the CDPA and CPRA Differ

  A look at how the CDPA and CPRA differ–and what’s covered under each law.

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  Data & Analytics

  Google Delays Phase-Out of Third-Party Cookies Until 2023

  Google announced it would delay cookie deprecation for another two years.

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  Data & Analytics

  Apple’s App Tracking Transparency Requirements: What Marketers Need to Do Now

  How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).

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  Data & Analytics

  Data Privacy Legislation in a Biden Administration

  Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

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  Data & Analytics

  Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points

  Marketers’ privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.

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  MarTech

  What the Consumer Privacy Rights Act Means for Marketers

  The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.