Consumer Data Archives - Page 3 of 4

Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update

Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

Data & Analytics

Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points

Marketers’ privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.

Data & Analytics

How GoPro CMO Used Data Insights to Drive Marketing Strategy

GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.

Digital

Consumer Privacy: Five Things Marketers Need to Know About CCPA

Steps marketers should take in order to comply with California’s consumer privacy regulation.

Data & Analytics

Five Ways to Use Data for Successful Product Launches

How to use qualitative and quantitative data together to avoid failed product launches.

Acquisition

Tips for Ensuring Customer Loyalty in 2020

With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.

Acquisition

Sparkling Ice Finds New Success in Segmenting Consumers

VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers.

Agencies

Engaging Customers With Data Intelligence: Webinar

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

Agencies

Database Tech & Facebook Custom Audiences

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

Data & Analytics

Webinar: Data-Driven B2C Strategy

This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.