CMOs

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  Digital

  Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy

  A look at Resy’s digital marketing strategy, what channels are working best, campaign measurement, and more.

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  Profiles & Campaigns

  Three CMOs on What It Takes to Ascend to the C-Suite

  Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.

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  Data Driven ROI

  CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds

  As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

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  Technology

  Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce

  Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.

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  Data Driven ROI

  Securing Funding for Martech Solutions: Three Ways to Approach Your CFO

  Three key insights for marketing leaders who are seeking approval of technology investments.

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  Events

  Marketers on Fire: Santander Bank CMO Talks US Open Tennis

  We spoke with Santander Bank’s CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.

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  Brands on Fire: Rumble Boxing CMO on Marketing a Boutique Fitness Brand

  We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.

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  Acquisition

  Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

  CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands’ greatest challenges.

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  Data & Analytics

  The Road to the C-Suite: Top Marketers Dish on What Makes a Modern CMO

  The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.

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  Acquisition

  Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends

  The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.