CMO

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  Digital

  OPINION: Better Marketing Metrics CMOs Can Give CFOs

  The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

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  Acquisition

  Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification

  Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.

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  Data & Analytics

  Landing a Role in the C-Suite: A CMO’s Best Advice

  For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

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  Acquisition

  Marketers on Fire: UScellular CMO and SVP Eric Jagher

  We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.

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  Video Marketing

  Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion

  We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.

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  Digital

  Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy

  A look at Resy’s digital marketing strategy, what channels are working best, campaign measurement, and more.

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  Marketers on Fire

  Marketers on Fire: Walgreens CMO Linh Peters

  We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.

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  Digital

  The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips

  Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

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  Demand Gen

  CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

  Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.

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  Acquisition

  Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV

  We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.