Case Study
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Digital
Digital is the New Workout for Life Fitness
Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.
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Direct Marketing | Print
Equipment Depot Rebrands to Become More Human
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
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Profiles & Campaigns
Comcast Business Drives Growth With Marketing Investments
A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.
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Data & Analytics
Amplify Uses Marketing Automation to Boost Engagement
Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.
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Profiles & Campaigns
New Website Helps Planet Fitness Strengthen Engagement
Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.
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Digital
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
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Profiles & Campaigns
Georgia-Pacific Pro’s Personal Bathroom Chatter
Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.
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MarTech
Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
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Social
Q&A: How “Humankindness” Helps Dignity Health Engage Employees and Patients
Dignity Health’s Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.
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Agencies
Touchtown Engages Senior Centers With Marketing Automation
Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.
