Branding Archives - Page 3 of 9

Acura Challenge Enlists ESPN Host and Sports Commentator

Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology.

Acquisition

How Redbox’s Social Strategy Turned the Conversation to its Favor

Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing.

Acquisition

Susan G. Komen Ignites Campaign Around Reality of Breast Cancer Deaths

Events, like “Race for the Cure” celebrate survivors, but leave a subtle message that breast
cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.

Acquisition

Mr. Peanut and Dr. Ruth on Racy Video for Valentine’s Day

The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut’s nuts.

Acquisition

Michael Hall to Star in Skittles Game Day Musical

For the second year in a row, Skittles will sit out the Super Bowl,
but that doesn’t mean it won’t be making a big play.

Agencies

Choosing the Right Agency to Tell Your Brand Story: 7 Questions to Ask

Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life.

Profiles & Campaigns

New Campaign Puts Shutterstock’s Assets Into Focus

Shutterstock is rolling out its first brand marketing campaign in six years,
to help educate prospects about the depth of its stock image library.

Acquisition

It’s More than Meat—Arby’s Adds Club-of-the-Month to its Menu

To satisfy super fans hunger for branded merchandise—think bacon scarves—
Arby’s-of-the-Month will delight subscribers with a fresh variety of items each month.