Branding
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Acquisition
Brand Relaunch This Year? Here are Six Tips to Consider
Follow these six tips to help meet your long-term goals for a brand relaunch.
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Email
Email Templates Help Ohio State Create Consistent Branding
The university wanted to create one visual identity, and make sure no matter where in
the system an email originated, it had a consistent look and feel. -
Direct Marketing | Print
5 Steps for Building a Consistent Brand Story
Everyone in your company should be able to tell your brand story.
Here’s five tips to help them share a consistent message. -
Profiles & Campaigns
It’s All About Feelings in New SAP TV Spot
SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers. -
Profiles & Campaigns
Oracle Increases Sales Enablement with Refined Content Creation Process
Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement. -
Facts & Figures
What Makes A Brand “Patriotic”?
As Independence Day approaches, many brands are flying the red, white and blue.
How does your company express patriotism with brand values? -
Profiles & Campaigns
UL Builds Brand Platform Based on Trust
A newly revamped web presence is helping UL create a message
of trust, a core value for the 125-year-old brand. -
Profiles & Campaigns
Caterpillar Digs Into Emotional Side of B2B Marketing
Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B. -
Profiles & Campaigns
In a Troubled Time, Boeing Looks at Brand
Most presentations on brand strategy don’t typically begin with an apology,
but the market position of Boeing is anything but typical. -
Profiles & Campaigns
Renaming Helps Relation Insurance Refocus Brand
What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative.
