Brand Building
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Acquisition
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.” -
Agencies
Brand Naming: How Not to Name a Brand
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
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Agencies
Dunkin’ Donuts 6 Brand Building Principles: John Costello
John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.
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Agencies
Heineken’s Quinn Kilbury on its New Line of Menswear
Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.
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Agencies
10 Tips to Get College Students on Your Team
This article might be about marketing a startup to college students, but it’s loaded with ideas—10 of them—that any size brand or company can execute.
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Agencies
Is Your Logo the Right Color?
This infographic shares research and brand examples on the importance of color when it comes to creating your brand’s logo.
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Agencies
Mello Yello Meets Camouflage
For a limited time, Mello Yello and Realtree have come together in a campaign called, “This is my world.”
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Agencies
Buffalo Wild Wings VP Marketing on Points of Difference
Buffalo Wild Wings VP Marketing, Bob Ruhland talks about the urgency to solidify itself as the iconic sports brand in the restaurant space.
