Is Your Logo the Right Color?

Posted on by Patty Odell

Did you know that 93% of purchasing judgements are made on visual perceptions? And that 85% of consumers cite color as their main reason for Brand Building with Colorbuying a particular product? Color plays a more important role in marketing than many of us may think.

This infographic from Canadian plastic card maker, Colourfast, can give you a sense of whether your logo is sending the right color message compared with competitors and other brands. The graphic shares stats on how influential color can be, what it can improve—comprehension by 73%—and a whole bunch of examples of which brands use which colors and what feeling those colors emit to consumers. Check it out.


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