Mello Yello Meets Camouflage

Posted on by Patty Odell

Don’t look for that Mello Yello bright yellow packaging. It’s been camouflaged.

Mello Yellow RealtreeThe fresh look for the citrusy soda comes as a result of the brands new partnership with outdoors and hunting brand Realtree. The campaign, “This is my World,” goes beyond just reimagining the cans to include radio, POS and out-of-home ads featuring David Blanton, host of the Outdoor Channel’s “Realtree Outdoors.”

Mello Yello, owned by Coca-Cola, hopes consumers will take a fresh look. You’ll get all the details here.


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