Mello Yello Meets Camouflage

Posted on by Patty Odell

Don’t look for that Mello Yello bright yellow packaging. It’s been camouflaged.

Mello Yellow RealtreeThe fresh look for the citrusy soda comes as a result of the brands new partnership with outdoors and hunting brand Realtree. The campaign, “This is my World,” goes beyond just reimagining the cans to include radio, POS and out-of-home ads featuring David Blanton, host of the Outdoor Channel’s “Realtree Outdoors.”

Mello Yello, owned by Coca-Cola, hopes consumers will take a fresh look. You’ll get all the details here.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!