Brand Activation
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Acquisition
CBSN Wraps NYC Shuttle to Promote its Non-Partisan Coverage
CBSN, the ad-supported streaming news channel from CBS,
is deep into the political mix—but it is not taking sides. -
Acquisition
New POM Campaign Pitches to the Worrier in Us All
POM Wonderful’s “Worry Monsters” play on the insight that people
often jumpstart healthy habits once they think they might be sick. -
Acquisition
Chipolte Puts Real Ingredients In The Spotlight
Still struggling to recover from a 2015 food-safety crisis, Chipolte is turning the page
with a big campaign to win back customers. -
Acquisition
How MD Anderson Cancer Center Approaches the Sports Arms Race
MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff
opener last weekend, to discuss its journey into the world of sports. -
Acquisition
Subaru Roams the Great Outdoors with Unique Events and Promotions
Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions. -
Acquisition
Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation
to interact with consumers walking along popular New York City streets. -
Acquisition
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun. -
Acquisition
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals
and its new delivery service. -
Acquisition
Casper Opens ‘The Dreamery’ in NYC just for Nappers
Following hack, chatbots and fake photos, Casper continues it disruptive
marketing strategy with a sleep pop-up. -
Acquisition
Moët Celebrates Life’s Memorable Moments
Moët & Chandon took a hiatus from advertising, but is back in a big and
bubbly way with a new global ad and star-studded event.
