Brand Activation
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Acquisition
SunTrust Runs its Own Playbook for Super Bowl Weekend
SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans. -
Acquisition
Edgy Tone Pops in New Diet Coke Campaign
Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors. -
Acquisition
How Sun-Maid is Back in the Spotlight After a Decade in the Dark
With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
up into the sunshine targeting a growth goal of $100 million in five years. -
Acquisition
Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com
The multi-format campaign is aimed at Millennial professionals looking for
personal and professional development tips. -
Acquisition
Bacardi to Send 7,000 Employees Out to Bars to Sell its Signature Cocktails
The global campaign “Back to the Bar” will send thousands of
employees out to bars to promote Bacardi spirits. -
Acquisition
Gillette’s New Ad—Razor Sharp or Cutting it too Close?
Gillette’s new spot has sparked passionate dialogues. But despite lots of support, some said
the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette. -
Acquisition
PepsiCo’s Scott Finlow on How Tech is Reshaping Marketing
PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies
to create state-of-the-art marketing wonders that drive sales and brand loyalty. -
Acquisition
Walmart Grocery Pickup Spot Gets Plenty of Golden Globe Buzz
It may have been the Hollywood stars who captured the Golden Globe awards
last night, but it was Walmart that took the prize in the category of best buzz. -
Acquisition
Self-driving PepsiCo Snackbots Invade California Campus
Satisfying the munchies just got a bit easier for students at
the University of the Pacific in Stockton, CA, with snackbot. -
Acquisition
“Make the First Move” Serena Tells Women in Bumble Campaign
As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.
