Brand Activation Archives - Page 10 of 11

Crocs kicks it up a notch in year two of its successful “Come As You Are”
global marketing campaign.

The Girls Skate India clinic is the next chapter in street wear
brand Vans global campaign, This is Off the Wall.

Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech.

Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile
product launches—all tied to a music legend. How did she do it?

KIND is putting its new line of KIND Protein bars up against the big boys
and letting consumers decide based on taste.

The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.

eSports is a still nascent industry filled with commercial opportunity.
The growth is staggering and brands want in.

Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy
behind the “Welcome to the Family” Prego consumer experience.

Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.

The NBA jersey sponsorships opportunity will put branded logos on team player’s jerseys for the first time.