B2B
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Email
Timing Matters in Email Marketing: Report
Thursday is the best day of the week to mail if you want high email
open rates, according to a new report from Campaign Monitor. -
Profiles & Campaigns
It’s All About Feelings in New SAP TV Spot
SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers. -
Facts & Figures
B2B Marketers Need to Improve Website Engagement: Forrester
B2B marketers need to focus less on themselves, and more on creating a
dialogue with website content, according to a new report from Forrester. -
Profiles & Campaigns
Oracle Increases Sales Enablement with Refined Content Creation Process
Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement. -
Profiles & Campaigns
UL Builds Brand Platform Based on Trust
A newly revamped web presence is helping UL create a message
of trust, a core value for the 125-year-old brand. -
Video Marketing
B2B Video Length Drops, but Engagement Increases
The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard. -
Profiles & Campaigns
Caterpillar Digs Into Emotional Side of B2B Marketing
Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B. -
Facts & Figures
B2B Brands Need to Step It Up to Reach Millennial Buyers
Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report. -
Agencies
7 Tips for Promoting Your Marketing Agency
You do great work for your clients, but do you treat your own
marketing agency with the same care and commitment? -
Profiles & Campaigns
In a Troubled Time, Boeing Looks at Brand
Most presentations on brand strategy don’t typically begin with an apology,
but the market position of Boeing is anything but typical.
