B2B
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Agencies
The Road to Better Sales and Marketing Alignment
Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.
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Agencies
Six Keys to Unlocking Gated Content’s True Potential
Are you getting the lead generation and sales engagement you want from your gated content?
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Agencies
How Your Sales Team Can Make Your B2B Website Sing: 3 Tips
Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.
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Agencies
Top 4 Content Marketing Trends For 2015
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.
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Agencies
Live Events Make Customer Connections
Here are three reasons live events are the perfect strategy for your marketing plan.
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Agencies
Take B2B Lead Nurturing Beyond Email
Social and display must be part of your efforts to get content in front of B2B prospects.
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Social
Social Media Content Marketing & B2B
Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
