B2B
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Agencies
Breaking Down the Art of Social Selling
Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?
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Agencies
Grant Thornton Aims for Status Go
Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.
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Agencies
B2B Event Spending On Rise: Survey
Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.
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Agencies
Marketing Automation Helps Cataract Steel Expand Customer Base
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
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Agencies
Marketing Automation Adds Up for Bookkeeping Firm
Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.
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Agencies
Predictive Analytics Helps SAP Reach New Audience
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.
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Agencies
Catch Up With the April B2B and Martech Top 10
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.
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Agencies
7 Ways to Turn ABM into a Revenue Driver
Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver
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Agencies
Avnet Branding Campaign Spotlights Creative Journey
Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.
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Agencies
Trucking Firm Celadon Speeds Ahead With Agile Marketing
Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here’s how.
