B2B

• 

  Digital

  Are You Ready for the Changing B2B Customer?

  Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

• 

  Demand Gen

  Invest in C-Suite Relationships, Even if You Can’t Measure The ROI

  Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.

• 

  Data Driven ROI

  Dispelling the Fake News Around ABM

  While ABM is certainly on the rise, there are still a few misconceptions about
  what it is and what it isn’t. Here’s five myths to be put to rest.

• 

  Technology

  3 Tactics that Might NOT Be Right for Your B2B Brand

  Not all tactics that work in B2C work for all B2B marketers. Here’s three tactics you might want to consider dropping.

• 

  Email

  7 Ideas for Interactive B2B Email Marketing

  Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here’s seven ideas to make your B2B email strategy more engaging.

• 

  MarTech

  You Need People to Power Technology: Brinker

  Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.

• 

  Data Driven ROI

  A Successful B2B Launch is Anything But Fake News

  In a world where “fake news” is a growing concern, the good news is that you can’t fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

• 

  Profiles & Campaigns

  Q&A: How Intel Is Getting Inside B2B Customers’ Minds

  Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.

• 

  Data & Analytics

  Siloed Data Stifling B2B Marketing Efforts: Survey

  Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

• 

  Digital

  13 Tips for Creating More Useful B2B Content

  There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.