B2B Archives - Page 11 of 24

Want to Reach Millennials? Tell Them a Story

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

Engagement

Disney’s Lessons for Leveraging Data to Build Relationships

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.

Events

Memorable Events Help Sophos Engage B2B Customers

An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.

Demand Gen

The Challenge of Deciding Between B2B or B2C for Your Start-Up

For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.

Profiles & Campaigns

FedExCup PGA Tour Sponsorship Helps Engage B2B Customers

As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.

Facts & Figures

The Psychology of Sales and Marketing Alignment

Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here’s how.

Facts & Figures

Sales and Marketing Pros Need Stronger Relationships: Report

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

Profiles & Campaigns

For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.