B2B Marketing
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Digital
How B2B Marketers Can Use CTV and OTT to Connect With Customers
B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.
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Acquisition
How Cloud Computing Brand Nutanix Created Virtual Engagement
With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.
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Acquisition
Most Read B2B Marketing Stories of 2020
Here are the five most popular B2B marketing stories for the first half of 2020.
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Data Driven ROI
Creating a Unified Content Strategy: Insights for B2B Marketers
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
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Acquisition
How B2B Marketers Are Embracing Digital During the Pandemic
For B2B marketers, the adoption of digital communications has accelerated during the pandemic.
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Acquisition
Marketers on Fire: SAP Global CMO Alicia Tillman
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
Four Virtual Trade Show Ideas for B2B Marketers
Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.
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Events
Veritas Technologies Converts Annual Global Sales Meeting to a Virtual Event
How the security software company created a live event with energy–despite the remote viewership.
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Acquisition
B2B Brands Embracing D2C Marketing During COVID-19
Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.
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Acquisition
The Pivot: Accelerated Migration to Remote and Digital in B2B Marketing
B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.
