Topic
2015 trends
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Agencies
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
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Agencies
What’s On Tap for Marketers in 2015
A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.
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Mobile
Three Ways to Improve Your 2015 Mobile Strategy
Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?
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Agencies
Top 4 Content Marketing Trends For 2015
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.