Ecommerce innovation is an important area of focus for savvy marketing executives, particularly over the past two years. Indeed, industry leaders largely agree that the influx of online purchase behavior is one pandemic-borne shift that’s here to stay. But are successful, on-time deliveries keeping pace with consumer demand, in light of continued supply chain disruption? Multichannel Merchant looks at the challenges retail marketers face, plus research that suggests consistent delivery performance outweighs speed.
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