Search Results for: virtual reality
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Cynopsis: Esports
11/29/21: Survivor’s Ethan Zohn breaks down his social good push
Monday November 29, 2021 There are survivors and then there are thrivers, and Ethan Zohn has proven capable of being both. Zohn, the winner of Survivor Season Three, has used his fame to dedicate his life to assisting causes, especially ones that he, as a former professional soccer player and cancer survivor can […]
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A Chat With Qualcomm SVP and CMO Don McGuire
We spoke with Qualcomm SVP and CMO Don McGuire about the brand’s ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.
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Cynopsis: Esports
11/17/21: Fenway Sports Group is set to pick up the Pittsburgh Penguins
Wednesday November 17, 2021 Fenway Sports Group is reportedly about to buy controlling stake in the Pittsburgh Penguins, pending approval from FSG board members and the NHL according to multiple reports yesterday. FSG, led by billionaire John Henry, will assume ownership from Mario Lemieux and Ron Burkle, although Lemieux could reportedly retain a […]
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Cynsiders
Yahoo: Money Matters
Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice. At a time when many […]
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Technology
How eVTOL Company Archer Used Extended Reality to Create a Hybrid Launch Event
Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.
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Digital
Ally Financial CMO on Gamification, Economic Mobility and Financial Literacy
Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.
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Engagement
Five Ways Brands Are Approaching Sports Sponsorships
Ways in which sports sponsorships are likely to show up this fall.
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Engagement
Marketers on Fire: Wisconsin Cheese CMO Suzanne Fanning
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
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Cynsiders
The “New Normal” of Online Shopping
Verizon Media’s first-ever head of global commerce, Andrea Wasserman, offers insights on the state of online shopping, creating human connections digitally, and why storytelling matters more than ever. Covid has changed the rules of retail and accelerated online shopping. What should retailers and brands understand about the “new normal” if they want to grow […]
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Acquisition
Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
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