Search Results for: qr codes

The U.S. Postal Service is to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent out in the run-up to Thanksgiving.

Mailers like the U.S. Postal Service’s Holiday promotional discount program for pieces using QR codes but aren’t too thrilled with the idea of using priority mail.

The Adobe 2012 Digital Marketing Optimization Survey shows that “there are still significant untapped investment opportunities to improve conversion through data-driven optimization.” The survey of more than 1,700 digital marketers focused on five conversion opportunities for digital marketers:

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

Mobile marketing continues to gain strength, but a lack of resources and a well thought out strategy are holding businesses back from executing the programs, according to a new survey from StrongMail.

The U.S. Postal Service cuts the discounts for summer mailings that use QR codes.

Walmart’s mobile campaign with “The Avengers” is fun, but like the schemes of the foes the superheroes face, flawed in its execution.

When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop for groceries via bar-code scans. But infrastructure differences may keep this pilot from taking off as it has in Seoul.

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.