According to Mobile Marketer, Starbucks is the 2012 Mobile Marketer of the Year. “Instead of following in the steps of competitors, the coffee giant has implemented its own mobile-first strategy that is unlike any other and features the latest technology such as QR codes and augmented reality, as well as traditional channels including SMS, mobile advertising and applications.” Starbucks has also taken a trail-blazing path in the mobile payments realm. The Starbucks My Rewards Program was also named the mobile program of the year. Mobile Marketer also named McDonald’s the mobile advertiser of the year. Its six iAd campaigns and several rich-media and interactive efforts highlight the company’s fearlessness when it comes to trying new things. Marketers, small businesses and publishers can glean some ideas by looking at the full list of mobile awards winners for 2012, as named by Mobile Marketer. (Mobile Marketer)
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