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Mark Snyder can empathize with Barack Obama, another leader who has taken over in a really tough time. Except Obama didn't have to worry about Black Friday.
Mark Snyder can empathize with Barack Obama, another leader who has taken over in a really tough time. Except Obama didn't have to worry about Black Friday.
The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.
Who knew anyone was still making money in this recession? Hooters did $1 billion in sales and was up 2% according to this video from last night's Nightline. And apparently sexy sells: copy-cat restaurants like Twin Peaks and Bone Daddy's have popped up ...
Citi has launched a gift card design contest.
Consumers have become very comfortable with video-on-demand and DVRs, and marketers are seeing the opportunities to use existing content in these formats. But how do you make sure your TV ad dollars are spent wisely?
Market Leader Inc. has signed an agreement with Google to become an authorized reseller of advertising keywords used for generating Web site traffic, search engine marketing and lead generation programs.
While many brands are keen to make "friends" via social networks, few are willing to take the time to learn this new channel and treat it with the requisite finesse. Here's what brands need to do to make to most of their social experience.
Disney Entertainment and digital marketing agency AvatarLabs have collaborated to produce a mobile game for the Apple iPhone to promote the Disney animated movie “Bolt,” in theaters now.
A hotel for dogs? Why not?
Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote