Search Results for: loyalty

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.

This article goes into detail on three things that are important to keep in mind when marketing to Millennials.

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.