Search Results for: loyalty

Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions.

Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game.

Now that you’re gotten your data privacy house in order for GDPR, are you ready for California’s Consumer Privacy Act?

From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need
some tips or advice on converting customers or rewriting your org structure? We’ve got that too!

Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how
its first experiential event came to be and how it all went down.

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”

Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences.

Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience.

The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies.