Search Results for: loyalty

Writers can take thought leadership from bland to
captivating with these six simple steps.

A new holiday trends report helps marketers
understand the frazzled holiday shopper.

Regardless of how great your new product or service might be, customer experience and expectations
and reality will clash as long as your team members fail to embrace your core message.

A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests.

Voices are growing louder for the industry to take stronger roles and action to address difficult society and
sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.

Consumers are very concerned with the way brands behave in the
world. Is your health in order as an experience brand?

Jagermeister has doubled its spend in the run up to Halloween for a month
long augmented reality campaign called “Divine the Darke.”