How Brands Can Approach Building Metaverse Experiences

Posted on by Chief Marketer Staff

A Gartner study reports that 25 percent of the population will spend at least an hour a day in the metaverse by 2026, whether for work, shopping, education or entertainment. That’s sooner than many brands are prepared for. Read how marketers can approach creating metaverse experiences, according to a piece in Event Marketer, by leading with a business objective first, a clearly-delineated purpose, an eye toward building customer loyalty and nurturing connection among attendees.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST ANNOUNCED/h2>

CM 200

 

Click here to view the 2023 winners!