CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.

Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne.

Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.

CM Weekly April 6, 2019 This week we are tipping our hats to the risk takers. Risk takers often reap big rewards and this week, Mountain Dew won big with a “Game of Thrones” packaging stunt that leveraged seemingly blank cans with clever messages tied to the show. Read on for what made the reveal…

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness AR game where customers can play their own three point challenge.

Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.

Inclusive event planning is good event planning—it’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event.

Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.

CM Weekly for the week of March 17, 2019 Suit up, because this week we’re talking battles for customer loyalty, beer budgets and the very fate of the universe. Forget Coke versus Pepsi. The latest beverage title fight is Bud Light versus Coors Light. Since the Super Bowl, the two brands have been locked in…