Search Results for: loyalty
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Cynopsis: Esports
01/13/22: CDL finally spoke about a number of complaints from its esports community
Thursday January 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Amid a bevy or rumblings and rumors about the upcoming Call of Duty League season, league officials released a community update, confirming or denying various reports while addressing concerns about the future of the esport. The league confirmed plans […]
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Cynopsis: Esports
12/22/21: NHL to bow out of Olympics
Wednesday December 22, 2021 A COVID resurgence continues to shake up the hockey scene. ESPN reported yesterday that the NHL and NHL Players’ Association agreed to not participate in the 2022 Winter Olympic men’s hockey tournament in Beijing as a result of the pandemic. As of Dec. 21, the league has postponed 50 […]
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Cynopsis: Esports
12/20/21: MLF CEO breaks down the company’s initiatives for 2022
Monday December 20, 2021 Last week saw Major League Fishing reel in a deal with Bally’s Corporation in a move to shake up the interactive experience for fishing fans. The agreement makes Bally’s MLF’s exclusive Sports Betting, Daily Fantasy Sports (DFS), and Free-to-Play (F2P) Partner for MLF’s tournament circuits, with all designations becoming […]
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MarTech
Top Women in Marketing Winners Announced
Here are the winners of our inaugural Top Women in Marketing Awards.
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Cynopsis: Esports
11/29/21: Survivor’s Ethan Zohn breaks down his social good push
Monday November 29, 2021 There are survivors and then there are thrivers, and Ethan Zohn has proven capable of being both. Zohn, the winner of Survivor Season Three, has used his fame to dedicate his life to assisting causes, especially ones that he, as a former professional soccer player and cancer survivor can […]
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Acquisition
Marketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American Express
Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand’s Business Class initiative.
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Acquisition
Four Ways to Improve the Customer Experience Through Subscription Programs
How subscription programs can improve the customer experience.
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Digital
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
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Loyalty Marketing
Brands on Fire: IKEA
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Digital
Marketers on Fire: Popeyes CMO Bruno Cardinali
We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.