UNO CMO Sam Mancuso shares the way he and his team drove big results by strengthening its value platform with fun promotions and partnerships.

Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.

CM Weekly May 26, 2019 It’s Memorial Day Weekend, so let the summer fun begin! Is a cruise part of your vacation plans? If so, Carnival Cruise Lines is working overtime to make sure one of their ships is your destination. VP of partnerships Scott Becher—who has helped the brand create innovative team-ups with everyone…

Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that would like to reach his guests as much as he’d like to reach theirs.

As more and more brands consider launching paid membership loyalty programs, the real question comes down to the program’s value proposition to consumers.

While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.

On May 14, the brand will begin posting clues on Twitter and the hunt will begin.