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Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.

Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.

DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.

Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.

Twitter tests video ads that looks like user’s tweets.

Location based data is paving the way for innovation in marketing on a local basis.

Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.