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Twitter tests video ads that looks like user’s tweets.

Location based data is paving the way for innovation in marketing on a local basis.

Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.

Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.

If you don’t learn how and where to reach Millennials, be prepared to lose their business.

Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.