Search Results for: data

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Lists featured this week include Mom365 and Logos Bible Study Software.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.

To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?

Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.