Search Results For: data
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Chief Marketer Tech Talk 8-29-17
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 29, 2017 B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse. More… SPONSORED BY: The Marketing […]
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Direct Marketing | Print
Whirlpool & Firestone Building Products’ B2B Live Event Tips
Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.
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Acquisition
B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More
Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.
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Acquisition
The B2B – Martech Summer Top 10
As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer.
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Acquisition
Kind Makes its Point with Mountains of Sugar in Times Square
Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.
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CM This Week 8-25-17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 25, 2017 Self-Checkout Hurts Impulse Buys so Hershey Innovates Digitally At the Hershey Innovation Center, work is underway to combat lost impulse sales as consumers move to self-checkout. More… SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000 leading […]
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Acquisition
How Regional Energy Drink Sunshine Reaches Across the Country
The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.
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Chief Business Marketer 8-24-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 24, 2017 10 Tips for Creating B2B Copy that Connects Do your words really capture prospects’ attention? At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing. More… SPONSORED BY: The Marketing Technology Conference of […]
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Acquisition
6 Steps to a Gamified Experience
Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.
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Acquisition
B2B Sales and Marketing Alignment Improving: Survey
Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.