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Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here’s three strategies for them to consider.

For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.

New agency owners have plenty of hoops to jump through and finding ways
to get to—and surpass—the $1 million revenue mark is one of those hoops.

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.

The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.

Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.