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Way back when, companies typically defined their “hot” lists based on some broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales.

A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.

Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.

Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.

Traditional marketing strategies aren’t dead—like the Time Lords of Gallifrey, they’re in a constant state of regeneration.

If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.

Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.

A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.

A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.

To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .