Search Results For: data
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CM This Week 11-17-17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 17, 2017 11 Tips to Sprinkle a Little Glitter on Holiday Marketing Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works. More… 5 Marketing Trends to Bet On in 2018: […]
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Chief Business Marketer 11-16-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 16, 2017 Medidata Builds B2B Branding Platform on Hope A branding platform centered on creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach […]
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Chief Promo Marketer 11-14-17
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 14, 2017 Masters of Martech New special report: how leading brands like Johnson & Johnson, Purina Animal Nutrition and National Instruments are using martech to manage data and drive success More… SPONSORED BY: A Free Webinar On Artificial Intelligence For Marketers Join […]
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Facts & Figures
Millennial Marketers Want You to Get Involved: Survey
Millennial marketers’ feelings about their employers and marketing in general are very similar to their more senior counterparts, according to a new BMA NYsurvey.
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Data & Analytics
Why Sales Enablement Matters to Marketers
Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.
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Technology
Powering Marketing With AI to Boost Revenue
From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.
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CM This Week 11-10-17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 10, 2017 Intel Holiday Campaign Plays on Gift Giving As holiday marketing mania takes flight, Intel is in the mix with a new campaign featuring LeBron James and Jim Parsons. More… The Marketing Technology Conference of the Year LIMITED SEATS […]
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Chief Business Marketer 11-9-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 9, 2017 Millennial Marketers Want You to Get Involved: Survey Millennial marketers’ feelings about their employers and marketing in general are very similar to their more senior counterparts, according to a new BMA NY survey. More… The Marketing Technology Conference of the […]
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Profiles & Campaigns
Georgia-Pacific Pro’s Personal Bathroom Chatter
Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.
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MarTech
Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.