Search Results for: data

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.

When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.

Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Is there still such a big difference between B2C and B2B marketing?
We asked experts of both sides of the fence to weigh in.

Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.

Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.

How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.