Search Results for: data

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.

Check out these three useful marketing tools for B2B companies.

Five ways marketers can prepare for the demise of third-party cookies.

We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.

A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.

How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.

Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.

Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.

Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.