Search Results for: data

David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.

Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019.

CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement.

AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money.

Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience.

Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing.

A dip in consumer confidence thanks to the government shutdown
and privacy laws are among marketers’ biggest worries for the new year.

Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat?

Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders.

Five common challenges marketers face today and how AI can help.