Search Results for: data

Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.

The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns.

Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

ComScore projects that 50 percent of all queries will be voice searches by 2020.
Here are three search trends to watch to get noticed in 2019.

Traditional business intelligence (BI) approaches don’t fit the bill when it comes to real-time data analysis requirements in digital marketing.

Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.

VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers.

A few seconds is all it takes to make an impact. Fostering long-term customer
relationships is one way to win in the era of short attention spans.