Search Results for: data
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Acquisition
P&G Shares Roadmap to Drive Growth with Disruptive Marketing
P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences.Tagged in: -
MarTech
CDP Helps Ancestry Improve Data Oversight
Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels. -
Data & Analytics
Transforming Customer Experience with Data: 5 Tips
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights? -
Acquisition
5 Ways to Make Your PR More Effective
PR is often an afterthought, and that can be a huge missed opportunity. Here’s five
ways to make PR one of the cornerstones of your marketing plan.Tagged in: -
Acquisition
7 Behaviors of the Growth Leader
C-suite executives and svps with growth responsibilities
have specific beliefs and behaviors.Tagged in: -
MarTech
Why a Self-Service Martech Model Might Be For You
Scott Brinker shares why more brands are shifting from a siloed martech approach
to one that is more self-service and accessible across the entire organization. -
Profiles & Campaigns
Cause Marketing: Why Brands Should Take a Stand
Marketing leaders from John Hancock, Constant Contact and more
share why their brands are getting involved in cause marketing.Tagged in: -
Profiles & Campaigns
John Hancock Puts the Focus on Customers in B2B and B2C
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and
the changing role of marketing leaders in creating customer experiences. -
Acquisition
Visible’s Intentional Typos Call for “Unlimited Massages”
Marketing with a twist, tied to social chatter and an experiential event all play to
this all-digital phone service’s goal to make some marketing noise. -
Digital
10 Pillars for SEO Success
A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here’s 10 ways to make it happen.