Here are some ideas to put into practice to make a better business case for video.

The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 30, 2016 Gatorade, GE, NBC: What Marketers Need to Know About Gen Z Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans.  More…   SPONSORED BY: Learn new things. Be…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 29, 2016 5 Lessons Learned at B2B LeadsCon The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 27, 2016 3 Ways to Feed the Relentless Content Creation Beast If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage. More…   SPONSORED BY:…

The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.

This author from HubSpot outlines five key ways to leverage feedback from your clients to acquire new business.