Search Results for: data
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Direct Marketing | Print
Learning From the Past: Digital Marketing Advice from 1923
David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.
Tagged in: -
Data & Analytics
Three Ways to Leverage Market Research in 2019
Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019. -
Profiles & Campaigns
B2B Ecommerce Portal Helps United Rentals Improve Customer Experience
CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement.Tagged in: -
Acquisition
New AI Tools for Better Engagement
AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money.Tagged in: -
Direct Marketing | Print
Navigating Consumers’ Quest for Convenience
Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience.Tagged in: -
Direct Marketing | Print
Using Offline Data to Power Programmatic Advertising
Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing.Tagged in: -
Facts & Figures
Declining Consumer Confidence and Privacy Regulations Concern Marketers in 2019
A dip in consumer confidence thanks to the government shutdown
and privacy laws are among marketers’ biggest worries for the new year.Tagged in: -
MarTech
Too Much Martech: How Many Tools Do You Really Need?
Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat?Tagged in: -
Data & Analytics
Marketing Strategies at Risk: Six Predictions
Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders.Tagged in: -
Data & Analytics
AI Opportunities to Solve Digital Marketing Challenges
Five common challenges marketers face today and how AI can help.