Search Results for: data

Testing creative and calls to action is helping Justworks improve
its online lead nurturing and conversion rates.

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge.

A new generation of CMOs pressured to drive growth and disruptions through
marketing will be the spark that ignites agencies to reorganize or retreat.

Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.

KLM may be my new favorite airline. I’ve never flown them, but
they have a loyalty program that upends all others.

Brands who get the customer experience equation right reap greater
loyalty and increased revenues. Those that fail risk customer defection.

How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy.

Companies like GasBuddy that observe email marketing best practices often
don’t think blacklisting should be on their worry list. Think again.

Personalized email is helping the Bernie Sanders campaign create a spirit of community
to engage subscribers—and donors—for the presidential candidate.