B2B marketers that have a good game plan can get hundreds of people to stop by their booth at major industry events. That’s great, but brands fumble if they don’t extend that engagement beyond the event itself.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 3, 2017 Pre-Super Bowl Marketing is an All-out Blitz Upwards of 25% of the cost of a Super Bowl spot can be tagged to Super Bowl marketing both pre- and post- Big Game Sunday. Here's a…

Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.

Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.

Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 7, 2017 Amazon and PayPal in Online Payment Talks Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue. More… SPONSORED BY: Improve Sales…

U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.

Does your loved one ever bug you? Of course they do. So why not immortalize them with a roach for Valentine’s Day?

Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.

Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.